Along Came The Ford Mustang
Nov 23rd, 2006 by chief
Ford needed a brand new car, a car with a sporty image, a car to be wanted by the young the old and everyone in between. On April 13, 1964, the Ford Mustang was introduced at the New York World’s Fair as the 1965 model. The Mustang almost immediately took on a life of its own. Ford was unaware of how popular the car would be. With Ford’s marketing team, the Mustang was the cover story in both Time and Newsweek. Ford announced when the first television commercial would be shown and 29 million people tuned in to see it. The television ads were shown on almost every channel throughout the day. Readers and viewers liked what they saw, especially when it was linked to a reasonable price of just $2,368. The next day, the first day of availability, Ford sold 22,000 1964 1/2 Mustangs.
[…] When the 1960s came around, Ford needed a brand new car, a car with a sporty image, a car for all ages. On April 13, 1964, the Ford Mustang was introduced at the New York World’s Fair as the 1965 model. The Mustang almost immediately took on a life of its own. Ford was unaware of how popular the Ford Mustang would be. […]